Ill Manors e-media: social media research

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had? 29,683 likes.
2. What is the top of the page promoting? the top is promoting the DVD release of Ill manors.
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience. 
4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film. One of the post is about Ill manors featuring in an NME magazine which is synergy with the magazine article we read before.
5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter). there was a post asking the audience to pick a scene from Ill manors that had the most impact on them. there is also another post asking the audience to use the same header as the facebook page if they enjoyed the film. and then another post asking what they thought of michelles character in the film.
6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
8. How did the institution use the Facebook page to promote the film's release in May/June 2012? during May/June the page was linking a lot of news articles about the film and sharing exclusive deals.

Ill Manors Twitter feed

1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film? because the profile picture is the Ill manors film poster with only the "Ill manors" is visible and therefore when looking through the feed the profile picture and brand of Ill manors especially because the gun is still showing is reinforced throughout the feed.
2. What hashtags are used on the Ill Manors Twitter feed? #iLLManors #PlayingWithFire 
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
4. How has the Ill Manors Twitter feed used pictures to help promote the film? mostly pictures behind the scenes and the film posters.
5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

YouTube - planbuk channel

1. How was the planbuk YouTube channel used to promote the Ill Manors film? it was used to post teaser videos and music videos and remixes of Ill manors. it also promoted the "Tag London" campaign that plan b started on twitter. 
2. Scroll back to find the three Ill Manors teaser videos. When were these released? How did they help promote Ill Manors? What was the target audience for these teaser videos? Suggest why the videos were only 10 seconds or shorter. they were all posted 4 years ago and probably aimed at plan bs already audience following the youtube account. however because the channel is shown in the video it was probably targeted for another social media like twitter or instagram, to direct people to the youtube channel.
3. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience. the profile picture and header of the channel are all relation to the Ill manors album cover with the image of plan b sitting on the wall smoking and the branding of the font used for the title of Ill manors. they promote and appeal to the Ill manors target audience as they allow audiences to relate to the branding of a "chav."
4. What links to other social networking sites can you find on the planbuk channel homepage? there's links to itunes, facebook, twiiter, google+ and soundcloud.

Ill Manors: film review

Ill Manors: film review

Ill manors was released in 2012 and directed by Ben dew mostly non as rapper Plan b.

on IMdb it gained a 7.1 star rating out of 10. a unique crime thriller set on the streets of London. Ill manors takes you on a journey following six lives. there is the ex-dealer Kirby, who has just been released from prison, thug Ed who will stop at nothing to find his phone, Michelle who is just looking for her next hit, young Jake who finds himself in a local gang, Chris, who seeks revenge, Katya, who is trying to escape this foreign land and Aaron, the main protagonist who is just trying to do the right thing. the characters were very genuine and believable however the story took so many twists and turns to emphasis the struggle that it brought you out of the realness of the film. it film was very unique in how it used the music to introduce a character and their back story and it shows a lot of work put into the film and these characters. The plot may seem a bit exaggerated at times but you won't be able to look away for a second.

Ill Manors: TEDx lecture

Ill Manors: TEDx lecture 




What are Plan B's beliefs/politics? What are his values/ideologies? 
he believes a lot in children coming from 'rough' backgrounds needing a positive role model because they wouldn't have been exposed to that. he strongly has a passion for helping young 'chavs' in similar situations to himself. he understands where young chavs come from and acknowledges that "ignorant people settle things by using violence because they aren't educated enough to do it another way" he also has strong views about the London riots and argues that they happened due to children not feeling part of society. he wanted to change the things he saw in real life and in newspapers that he didn't agree with, he wants to be an almost father figure to children.

 Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films? Is there more than one audience for this talk?
TEDx lectures are usually targeted to middle class well educated people who are interested in the topic being talked about. plan bs usual target audience is mostly opposite as they are usually lower class, with no higher education or hardly any. i think there could be more than one audience for this talk and that is the people who watch it online and that will click on it because it is plan b. 

 What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer
plan b talks about the word 'chav'' in media and explains how it used to mean something completely innocent however media coverage and newspapers began to use the word to demonise a lower class. this label of a deviant group allows lower class 'chavs' to fit into this 'folk devil' that Stanley Cohen created when he was researching the mods and rockers.  

Ill Manors music video analysis

I
ll Manors music video: 


Media Forms
How is it typical of a music video?:
it fits the purpose of a music video as it was created to promote the ill manors album as well as the film. it also has meaning in the images throughout the video which link in with the meanings and themes of the film.
it is a typical 3-4 minute length
the music video uses all four typical music video conventions which are performance, narrative, thematic and symbolic.
the performance element is plan b actually singing/lip syncing the song with the use of the idea of spectacle when plan b is performing and looking at the camera to address the viewer personally.
the narrative is mostly in the lyrics of this song as plan b takes the viewers on a "safari" and then images in the video match his face paced narrative telling. there is a lot of use of inter- textuality in the video where it shows TV coverage of the London riots from 2011 which this song is a response to.  
thematic elements show the common themes within the video. music of the rap genre it has a lot of iconography of "street" clothes and imagery which fit with the themes of the actually song and the films themes.

Media Representations
How does it represent the London riots/rioters?:
it suggests that the riots were the fault of the government who closed down local youth centres around that time. also mentions the 'system' and how that needs fixing not the shops that were destroyed, again hinting at the government being the reason behind the riots. the rioters are portrayed as "chavs" and typical lower class.


Media Audiences
What audience pleasures does the music video offer?
there's a lot of authority figures being shown and then lower class disrespecting them and a lot of political bashing  which would be a audiences pleasure to audiences who relate to the message of the video. there's a fast pace editing throughout and then a lead up to action/violence when the chorus arrives. after the first chorus plan b's rapping begins to sped up allow audiences to feel his passion and also feel a bit tense. there are also some cameos from the actors from the film so audiences who have seen the film or trailer before this will gain pleasure in noticing them. throughout the video it changes from illustrations to real images and they both contrast in feel as the illustrations are used in a more comedic manor and the real images are used to showcase the reality of the situation the change of tone throughout can be an audience pleasure as it brings up different emotions in a audience.

Media Institutions
How does the music video help to promote the film of the same name?:
it fits the same themes of the film so it allows audiences to have a taste of what type of actors, settings and themes will be explored in the film. it also uses actors from the film. it gets audience excited about the topics of the music video and therefore excited about themes of the film.