Ill Manors music video analysis

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ll Manors music video: 


Media Forms
How is it typical of a music video?:
it fits the purpose of a music video as it was created to promote the ill manors album as well as the film. it also has meaning in the images throughout the video which link in with the meanings and themes of the film.
it is a typical 3-4 minute length
the music video uses all four typical music video conventions which are performance, narrative, thematic and symbolic.
the performance element is plan b actually singing/lip syncing the song with the use of the idea of spectacle when plan b is performing and looking at the camera to address the viewer personally.
the narrative is mostly in the lyrics of this song as plan b takes the viewers on a "safari" and then images in the video match his face paced narrative telling. there is a lot of use of inter- textuality in the video where it shows TV coverage of the London riots from 2011 which this song is a response to.  
thematic elements show the common themes within the video. music of the rap genre it has a lot of iconography of "street" clothes and imagery which fit with the themes of the actually song and the films themes.

Media Representations
How does it represent the London riots/rioters?:
it suggests that the riots were the fault of the government who closed down local youth centres around that time. also mentions the 'system' and how that needs fixing not the shops that were destroyed, again hinting at the government being the reason behind the riots. the rioters are portrayed as "chavs" and typical lower class.


Media Audiences
What audience pleasures does the music video offer?
there's a lot of authority figures being shown and then lower class disrespecting them and a lot of political bashing  which would be a audiences pleasure to audiences who relate to the message of the video. there's a fast pace editing throughout and then a lead up to action/violence when the chorus arrives. after the first chorus plan b's rapping begins to sped up allow audiences to feel his passion and also feel a bit tense. there are also some cameos from the actors from the film so audiences who have seen the film or trailer before this will gain pleasure in noticing them. throughout the video it changes from illustrations to real images and they both contrast in feel as the illustrations are used in a more comedic manor and the real images are used to showcase the reality of the situation the change of tone throughout can be an audience pleasure as it brings up different emotions in a audience.

Media Institutions
How does the music video help to promote the film of the same name?:
it fits the same themes of the film so it allows audiences to have a taste of what type of actors, settings and themes will be explored in the film. it also uses actors from the film. it gets audience excited about the topics of the music video and therefore excited about themes of the film.