Print platform

Plan b's NME magazine interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted? targets mainly men aged 17-30,this target audience would be classed as C1,C2 or D on the standard occupational classification, meaning people between lower middle class,skilled working class and working class are all targets of this specific magazine. Many close up photos are used in this magazine. This is evident on both the front cover and inside the magazine.With the use of colours and text fonts, the overall layout of the magazine is slightly informal and very much appeals to men in their 20’s. A slightly glossy front cover is used and this also helps capture the readers eye.  The layout of the magazine was well thought out and includes everything that the target audience would want from a magazine of this genre.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer? it gives a lot of information about the film like the release date, cast and plot. as well as a release date for the ill manors album. it gives a lot of his views around the riots 
3) What codes/conventions of print interviews can you find in the article? 
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

5) What synergy can you find between this text and the broadcast examples we have studied so far? in the just the front cover there is synergy between the ill manors album cover and this magazine cover. they both have similar iconography like the clothing, the hoodie and the cigarette in both media texts. the way plan b speaks about the film and politics and the riots in this interview is similar to the way he speaks about those things in the Jonathan Ross show.  

Plan B men's health interview 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted? men's health digital audience consists of mostly men aged 25-34 and mainly within the ABC1 class.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer? It allows people to relate to plan b's situation and feelings towards being overweight and fitness and health.

3) What codes/conventions of print interviews can you find in the article? 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end? this interview is cut up into sections about different topics that Drew spoke about and each section is quite short so it doesn't feel like a long read to a reader.

5) What synergy can you find between this text and the broadcast examples we have studied so far? there is some synergy as there is a section where he briefly talks about his film and the London riots. he states his main ideology like why did it happen and how can it be prevented in the future, similar to his statements in the TEDx lecture.

Plan b guardian interview 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?  

it's a left wing paper so usually the headlines will emphasis left wing ideologies and attract their audience with similar ideologies. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer? 

it gives personal story that plan b shared with the interviewer and that allows a audience an insight on plan b's childhood. it gives some information about the narrative of the film and some ideology's behind the film. 

3) What codes/conventions of print interviews can you find in the article? 

it has a main headline and image relating to the article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end? 

it hooks readers in with a negative review of the film and people who enjoyed the film will read on of dislike for the writer but will want to know the opinion, people who also disliked the film will relate and read on  to see if they share the same dislike of the film and people who haven't seen the film will read on to find out whether or not its worth watching for them. it then also outlines the plot of the film and then states some positive things about the film.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

the article did show some images from the film itself.

Daily Mail Review of Ill Manors 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?  the target audience for the daily mail is lower-middle-class British women. However, the paper's promotional gimmicks, prizes and contests, and low price make it appealing to lower-middle-class readers in general.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer? it gives a opinion of the film that daily mail readers will most likely agree with.

3) What codes/conventions of print interviews can you find in the article? 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

5) What synergy can you find between this text and the broadcast examples we have studied so far?

Making of DVD

SBTV interview


1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
SBTV is a multi- faceted company founded by Jamal Edwards and run by a small team of young people who work on web-based content. usually with a new music angle. The media platform has its roots in urban music, most of the official SBTV website includes unprofessional footage or "street-shot" raps and music videos.

2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal? 
it gives an exclusive insight on the work happening to get the film finished, it even shows some footage from the film. the beginning of the video emphasises this as the interviewer states that they aren't supposed to be there and acts secretive hence the secret insight of the film.

3) How is Plan B (the brand) represented in this text?
Plan B is shown as a hard working editor and director. He is also shown to be a bit nervous as he briefty states that that he's worried about people not liking it. also there is a perfectionist side shown as he is trying to get the film how he wants before someone comes and takes over. There is also a personal and informal presentation of him in the video when he begins to joke around with the interviewer.

Plan B on BBC Radio 1 show

Plan B on BBC Radio 1 show

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?
2) Who is the target audience for BBC Radio 1?
3) How does Plan B promote Ill Manors in this interview?
4) What representation of Plan B can we find in this interview?

SOHK.TV interview

1) What is SOHK.TV?  
SOHK stands for school of hard knocks and they use sport to tackle issues surrounding unemployment, health and crime.

2) Why is Ill Manors a good fit to promote on SOHK.TV? 
because both the film and the SOHK share similar views about helping young children in rough situations and therefore people who watch the interview will agree with the views of the film and go and watch it.

3) What kind of audience would subscribe to SOHK.TV? Is it a different audience to the main target audience for Ill Manors? Why might this benefit Ben Drew and the institutions behind Ill Manors?
I think they both share a similar audience because of their aims. This is beneficial as it'll bring more viewers of the film and help reach a wider audience of a similar demographic.  

Jonathan Ross interview

1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past? 
The Jonathan Ross show is a British chat show where host Jonathan Ross would bring in public figures who have been in the news recently and appears on ITV. Jonathan Ross is considered a controversial figure because he was suspended from all BBC shows for 3 months back in 2008, where he was a guest on Russel Brands BBC radio 2 show,because of his and Brands actions in messages left on actor Andrew Sachs phone. however Jonathan apologised for his mistake and returned to radio 2 a year after, before leaving in 2010.
2) Identify the target audience for this interview (demographics/psychographics) and say why.

3) What is the audience appeal for a programme like the Jonathan Ross show?

4) How is Plan B (the brand) represented in this text?

Ill Manors e-media: website analysis

 1) What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?
there's the use of the council housing environment that is similar to some in the film. there also seems to be all the main characters in the image. the logo 'Ill manors' with the particular brand font is seen twice one in the top left corner and in the poster in the foreground behind the main character, this reinforces the brand to an audience. 

2) How does the website encourage the audience to buy or interact with Ill Manors products?

At the top of the screengrab there is information about where to buy the film, encouraging people to buy it as there is a range of ways to access the film. then below that is the #illmanors, allowing viewers to interact on social media and spread the word about the film and below that is a 'Ill manors buy now' writing which would probably link the audience to another website in order to buy it.

3) Now look at Plan B's official website. How does it use social media in terms of content and design? Why might the website designers have wanted to create the look and feel of a social networking site?

the website is linked to plan bs social media accounts so that what ever he posts on them it is also posted on the website. this may be because websites have been becoming obsolete through the years so this website wants to have the look and design of social media and be linked to all plan bs social media so they can all be accessed in one place.

4) Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? What does this statement suggest about the representation of young people in Plan B's film and music videos? what plan b says in this statement is similar to the TEDx talk where he talks about the word 'chav' being openly used in news papers and how young children are being demonised because of their background or the way they dress.

5) Why do you think social media is overtaking official websites in terms of film promotion?

the use of websites is being obsolete because now social media has become more often used worldwide. social media now allows audiences a physical involvement with the film and film promotion. its a lot faster and easier for promotion to be spread and seen by so many people with social media.  

Ill Manors trailer analysis

Ill Manors trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided?

Trailers usually start with the institutional information and director and star credits. then it will establish narrative and genre using iconography, dialogue or voice overs (however voice overs are considered an outdated convention) along with a introduction of key characters. there's usually montages of the key events of the film throughout the trailer. music from the soundtrack will usually be over these montages it'll either be music that fits the editing of the montage and the sequences in the montage or one that fits the overall narrative. titles are used more often now instead of voice overs to tell the audience something about the film, they usually contain the tagline.

How are trailers usually distributed?  

usually trailers are distributed by the studios that produce them, i.e Warner bros distributes harry potter films but also its trailers. The trailers are released on a reel (DVD or tape) to be viewed by costumers going to rental stores.

Watch the trailer carefully and discuss how it might attract an audience.

Ill Manors e-media: social media research

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had? 29,683 likes.
2. What is the top of the page promoting? the top is promoting the DVD release of Ill manors.
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience. 
4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film. One of the post is about Ill manors featuring in an NME magazine which is synergy with the magazine article we read before.
5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter). there was a post asking the audience to pick a scene from Ill manors that had the most impact on them. there is also another post asking the audience to use the same header as the facebook page if they enjoyed the film. and then another post asking what they thought of michelles character in the film.
6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
8. How did the institution use the Facebook page to promote the film's release in May/June 2012? during May/June the page was linking a lot of news articles about the film and sharing exclusive deals.

Ill Manors Twitter feed

1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film? because the profile picture is the Ill manors film poster with only the "Ill manors" is visible and therefore when looking through the feed the profile picture and brand of Ill manors especially because the gun is still showing is reinforced throughout the feed.
2. What hashtags are used on the Ill Manors Twitter feed? #iLLManors #PlayingWithFire 
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
4. How has the Ill Manors Twitter feed used pictures to help promote the film? mostly pictures behind the scenes and the film posters.
5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

YouTube - planbuk channel

1. How was the planbuk YouTube channel used to promote the Ill Manors film? it was used to post teaser videos and music videos and remixes of Ill manors. it also promoted the "Tag London" campaign that plan b started on twitter. 
2. Scroll back to find the three Ill Manors teaser videos. When were these released? How did they help promote Ill Manors? What was the target audience for these teaser videos? Suggest why the videos were only 10 seconds or shorter. they were all posted 4 years ago and probably aimed at plan bs already audience following the youtube account. however because the channel is shown in the video it was probably targeted for another social media like twitter or instagram, to direct people to the youtube channel.
3. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience. the profile picture and header of the channel are all relation to the Ill manors album cover with the image of plan b sitting on the wall smoking and the branding of the font used for the title of Ill manors. they promote and appeal to the Ill manors target audience as they allow audiences to relate to the branding of a "chav."
4. What links to other social networking sites can you find on the planbuk channel homepage? there's links to itunes, facebook, twiiter, google+ and soundcloud.

Ill Manors: film review

Ill Manors: film review

Ill manors was released in 2012 and directed by Ben dew mostly non as rapper Plan b.

on IMdb it gained a 7.1 star rating out of 10. a unique crime thriller set on the streets of London. Ill manors takes you on a journey following six lives. there is the ex-dealer Kirby, who has just been released from prison, thug Ed who will stop at nothing to find his phone, Michelle who is just looking for her next hit, young Jake who finds himself in a local gang, Chris, who seeks revenge, Katya, who is trying to escape this foreign land and Aaron, the main protagonist who is just trying to do the right thing. the characters were very genuine and believable however the story took so many twists and turns to emphasis the struggle that it brought you out of the realness of the film. it film was very unique in how it used the music to introduce a character and their back story and it shows a lot of work put into the film and these characters. The plot may seem a bit exaggerated at times but you won't be able to look away for a second.

Ill Manors: TEDx lecture

Ill Manors: TEDx lecture 




What are Plan B's beliefs/politics? What are his values/ideologies? 
he believes a lot in children coming from 'rough' backgrounds needing a positive role model because they wouldn't have been exposed to that. he strongly has a passion for helping young 'chavs' in similar situations to himself. he understands where young chavs come from and acknowledges that "ignorant people settle things by using violence because they aren't educated enough to do it another way" he also has strong views about the London riots and argues that they happened due to children not feeling part of society. he wanted to change the things he saw in real life and in newspapers that he didn't agree with, he wants to be an almost father figure to children.

 Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films? Is there more than one audience for this talk?
TEDx lectures are usually targeted to middle class well educated people who are interested in the topic being talked about. plan bs usual target audience is mostly opposite as they are usually lower class, with no higher education or hardly any. i think there could be more than one audience for this talk and that is the people who watch it online and that will click on it because it is plan b. 

 What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer
plan b talks about the word 'chav'' in media and explains how it used to mean something completely innocent however media coverage and newspapers began to use the word to demonise a lower class. this label of a deviant group allows lower class 'chavs' to fit into this 'folk devil' that Stanley Cohen created when he was researching the mods and rockers.